The idea: Create a water park in Gainesville that caters to both college students and families.
She's a young, struggling mother who has a hard time balancing her college education and taking care of her 3 year old child. Back before life took over, she had a vast set of interests like sports, reading, and traveling.However, now she is focused on her child and her classes. She drives a dark green Honda Accord sedan from the early 2000's and keeps the passenger seat messy as well as misses many of her routine maintenance benchmarks. Her kid is the result of a past love and failed engagement at the end of high school... he's not adopted although sometimes his mom wishes he were out of pain. She reads throwaway romance novels and watches murder shows not because they're good but because it passes time more quickly. She votes liberally because the public education taught her and as an act of defiance to her parents. She likes Bernie Sanders and Hilary Clinton because they follow her ideals and offer a temporary solution to her immediate needs. This person doesn't share much commonality with me other than being a student and is in fact the opposite of me in almost every way.. I decided to profile this customer as it is the typical college town citizen with a little bit of a twist.
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