My Unfair Advantage

Here's what you need to do.

• Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.) 

For my project, I changed gears and switched to a water park that is college themed and student/family friendly.

A list of my unfair advantages:

- My keen personal ability to fish for customer feedback

- Attention to detail

- Established drink limits and a strict anti-drug policy that keeps customers safe

- 5 years of water safety & aquatics program experience

- Large handful of interested investors

- Completely new market and only slight competition from local pools

- Large market that brings in fresh customers every 3-4 months

- Human capital as recruiting employees would be easy when offering competitive wages

- Knowledge of aquatics wages and labor specialties to bolster employment

- Lax liquor laws in FL make it a great place to start a bar-based business

VRIN

• Fishing for feedback is essential to improving my product/service without expensive surveys etc.
• My personal attention to detail allows me to find and fix problems before they arrive
• Drug and Alcohol limits/restrictions are standard to ensure safety at public areas or parks and are easy to copy
• 5+ years of water safety and aquatics experience is relatively hard to copy and is extremely rare for someone of my age.
• Interested investors isn't very new or unique to a spry company.
• A large, relatively untapped market creates a large opportunity for Economic profit to be made within the first decade or so until competitors begin to create copycats.
• The market that brings fresh customers every 3-4 months is very unique and only really occurs in college towns. it provides waves of new customers.
• Extensive knowledge of labor and wages in the area  allows me to recruit employees with experience from bars and aquatics departments all around North Florida.
• The liquor laws in this part of Florida are allow for bars to easily be opened without too much red tape. It is unique to the South East U.S and is relatively tough to copy. 

Top Resource:

--My top resource is most easily the size of the current market. With it, I can attract both investors, employees, and customers from afar due to the massive economic profit that will be earned shortly after opening the first few parks. The only issue is paying royalties for licensing.

My Secret Sauce

1) Describe five ways in which you think you have human capital that is truly unique.
- Motivated: Because of my mental training at a relatively early age, I am able to stay motivated and charge hard no matter the adversity faced. I credit this skill to team sports, competing in MMA tournaments, and training from the U.S. Army.
- Organized: It is in my nature to be highly organized to a "T" and in most cases I am seen as "anal" by my peers. I believe part of that is from a tendency to set standards high and not budging.
- Receptive: I can talk very well, however my strength in social environments is the ability to observe subtle cues and other signals given away in the sub-context of their voice, body language, and word choice.
- Aggressive: My aggression fits very well with my other qualities. The aggression I use is often met with those other three qualities to make it easier to capitalize on small windows that are revealed within social events and be able to quickly draw on organized knowledge and resources to do so. It also gives me the motivation to gamble on something seen as "too risky to others"
- Opportunistic: with "Carpe Diem" being one of my favorite phrases, I recognize that the biggest missed chances at success and happiness are the ones that aren't taken at all. With that in mind, it is very rare to see me not using almost every situation to benefit myself in the long run.

2) Interview the five people who know you the best.
-My family is currently busy with taking care of my sister during her surgery and my best friend is deployed to Africa so my interview-ability is severely limited in this situation although I would love to hear my about my strengths from them, it's selfish to distract them from more important matters.  

3) Reflect on the differences. 
- I have a general idea of how other people view me as needlessly analytic and subtly aggressive but also surprisingly well researched. I know that I often catch others off guard with how much knowledge I compile and use regularly and how quiet I usually am if I am clueless to a subject. I wish I had more criticism from my close ones but I'm currently quite alone and have a difficult time receiving feedback from any current ideas.

My Customer Avatar

My customer in this post is a college student in her mid twenties with a young child.
The idea: Create a water park in Gainesville that caters to both college students and families.
She's a young, struggling mother who has a hard time balancing her college education and taking care of her 3 year old child. Back before life took over, she had a vast set of interests like sports, reading, and traveling.However, now she is focused on her child and her classes. She drives a dark green Honda Accord sedan from the early 2000's and keeps the passenger seat messy as well as misses many of her routine maintenance benchmarks. Her kid is the result of a past love and failed engagement at the end of high school... he's not adopted although sometimes his mom wishes he were out of pain. She reads throwaway romance novels and watches murder shows not because they're good but because it passes time more quickly. She votes liberally because the public education taught her and as an act of defiance to her parents. She likes Bernie Sanders and Hilary Clinton because they follow her ideals and offer a temporary solution to her immediate needs. This person doesn't share much commonality with me other than being a student and is in fact the opposite of me in almost every way.. I decided to profile this customer as it is the typical college town citizen with a little bit of a twist.