1) You.
Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
-I am Christian Ellis, a mid semester Junior at UF CALS and in the Florida National Guard Artillery.
-My talents are working under pressure, maintaining a proper work and living environment, creating and enforcing rules, standards, regulations, finding key flaws and failures in economics and daily processes in an analytical sense.
-I am unsure what my aspirations are quite yet, however I do want to continue to serve our country while I am young and able bodied. Afterwards, I believe my role will fall along the lines of product quality management, security contracting, politics, or economics.
-My business concept is merely a concept. It doesn't really relate to my specific skills very much and I have no experience or knowledge on civil engineering or road/electrical construction.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
-My current product offers a solution to frustrating traffic problems in small towns and developing metropolitan areas via consulting, engineering, and construction.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
-All of my customers share a common need: efficient roadways and are all local municipalities/ communities. At the point of contacting me, they are surely frusterated and have exhausted all means.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Places like Gainesville and the rest of Alachua county will be quick to contract help from my company because the citizens of the area are sick of having to pay for inefficient roadways in wasted time and fuel.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
What sets me apart from others is a vast economic and analytical sense. I am able to spot inefficiencies that are hazardous and frustrating to individuals as well as having the knowledge to anticipate the cost of my changes along with the cost of going without them in methods such as a production possibility frontier. My business strategy is always lean and mean.
I don't believe my five elements quite fit together. I think that my civil engineering and construction capabilities don't match the requirements to pull a company like this off. I would have no idea where to start with recruiting engineers and construction workers etc. At first I might make a small team of engineers and sub-contract construction companies until I can build my own to work alongside them and eventually take over the whole process. Getting customers at the beginning as well as capital and employees will be the toughest part, however after five or so years of development, it could make a good accounting profit and possibility an economic profit as well.